Mel shows us the truth behind the "before" and "after" shots by transforming herself in just 15 minutes.
Part of the function of advertising is to make you want a product. This works by creating the perception of need which requires you to feel dissatisfied with something. This is different from real need - in order to sell you my deliciouse cooking I simply need to show it to you when you are hungry and say
On the other hand to sell you my old carpet which I am about to throw away I would have to first convince you that your carpet is so very bad that my old carpet would be an upgrade. The chances are though that my old carpet is only a different colour (and not the one it was when it was first put down). In short I've got to almost, but not quite, lie to you.
This is what diet marketing does. It needs to sell you a product that you probably do not need. In many cases it wants to sell you a product that you definitely don't need. So it gives you two messages. "You are not good enough" and "your current diet product is not good enough". After all if you and your diet were good enough you would have lost the weight by now... right?
Mel has deftly shown us just how much horse crap this message is. The before and after images used show us that you too can be good enough if only you had the success of the person in the image.
Of course the truth is that diet products are as real as horse feathers and as necessary to being healthy as headbutting the wall ten times daily. If you read my blog regularly then you probably know this - I see no proof that diets work at all. This is because being fat is not the problem it is the symptom.
For the new comers here is the truth about changing your body shape: Dieting is hype Quick fixes are undone twice as quickly. Long lasting change takes time and effort. Lasting change is never, ever quick. My fat arse did not become fat one evening while I sat down to eat an extra slice of my nan's Christmas pudding (which by the way was the best on the planet) it happened slowly so that I did not notice it. The road back is the exact same process but in reverse.
My BMI (a doubtful measure at best) will not change from one month to the next. I must change and then one day while I am busy becoming a different person my body will, slowly, catch up to the new me.